We enable the world’s greatest companies to be successful in a rapidly changing media environment.
Our solutions for better business decisions
Structured Data
AI-based, in real-time, in all formats (text, image, audiovisual), in more than 50 languages and 70 markets.
The rapidly changing media environment requires new and agile solutions to keep up with the daily flood of data. At AITASTIC, powerful and integrated AI solutions structure the information of all PESO (paid, earned, shared, and owned content) as well as traditional media channels.
The analysis is based on a self-developed system, the Lasswell AI a.k.a. Harry. Named after the communication scientist Harold Lasswell, it combines Natural Language Processing and Knowledge Graph Technology and guarantees that all relevant global content is captured.
Content Analysis
By asking our clients the right questions we create measurement programs providing the right answers.
Harry serves as the “single source of truth” for further analysis and all deriving communication measures. From dynamic topic detection, clustering & topic penetration, key message transfer, ROI analysis, and agenda setting. Harry measures basic key figures like Share of Voice or Sentiment but also performs more sophisticated analyses like salience score or Semantic DNA matching.
Our services are based on our own technology developed by AITASTIC. We help you to find trends you were not looking for.
AITASTIC App
Fully responsive design on the front, sophisticated, collaborative media monitoring and distribution portal in the back.
The AITASTIC App is our customizable software solution to bring all the threads together and is designed for collaboration between people from different departments, with different permissions and roles.
It includes an editorial system, in which an AI-based pre-selection of relevant news items is further processed and serves as a distribution hub for daily Media Updates and weekly Media Reviews.
Media Updates & News Briefings
Summaries and an evaluation of the news situation in terms of its journalistic importance and relevance on a daily or weekly basis.
Inform managers, communicators, spokespersons, and employees via Mail in a targeted manner. Make them understand the impact of the company’s communication activities, prepare them for political or business decisions that will have an impact on the future, and promote decisions regarding processes and interactions.
Optional, a Media Update can be enriched by a summary and evaluation of the daily news situation in terms of its journalistic importance and relevance or by an abstract, which summarizes the content of all relevant news items for specific keyword(s).